Storytelling Marketing Strategy

Storytelling in marketing is something that has been implemented from a very long time ago. Nonetheless, in the heat of social media and content marketing, to tell story of the brand becomes more imperative. It could create personal connection between the brand and the target marketing. Then, it will inspire people to give their trust to the brand and take action to buy. That is the reason why storytelling becomes effective marketing technique that should come to be the key part of marketing strategy.
However, storytelling in marketing is not as if you tell your story to a friend without any goal in mind. In marketing, you have an objective and the story should able to make the objective fulfilled. To make it happen, you need a strategy that comprise an excellent brand narrative, the right media to put your story, and the right time to tell your story.
To create an excellent brand narrative, you need to do the following:
– Start your story with a hook that will catch people attention to listen or to read your story. Find something that will trigger their curiosity. You can start it with a question that needs resolution.
– When creating the story of your brand, you need to give the audience a role. This is the thing that will create personal connection with your audience. It would be best if you can make the customer as the main character while your company becomes the supporting cast. It will make your customers feel they are important.
– Make the narrative logical with factual story and add emotional element to it. A logical story is important because it will make people believe, but emotional story will lead to people’s care and trust. This could be the hardest part when creating brand narrative. In order to help you find the emotional element, you need to listen to people. The emotional element could be in challenge plot about overcoming great difficulty, connection plot about sharing the same thing, or creative plot about new way of seeing things.
– Since marketing is about selling, you need to sell your brand. However, make it indirect and subtle so your audience will not feel forced by your story to do something they do not want. Be creative and lead the way to the direction you want smoothly.
Once you finish with your brand narrative, you need tell your story in the right media where your target marketing is and in the right time when they listen. It is very important to choose the right media and the right time because no matter how great your story is, it would be wasteful if no one read or listen it. Please do some research to know which media is good and what time is best.
Storytelling is an art and it is not easy to create an art. However, thing will be possible if you try hard. Even more, you need to aware that stories are continuously evolving. What happen today will fill the story. Therefore, your storytelling marketing strategy should also evolve by time. As you have more experience, you can make it better.

What Is Storytelling in Marketing

Storytelling is defined as a way to use words to share a story, often with improvisation to reveal elements and images of the story to catch listener attention and encourage listener imagination. Storytelling is an art. It is an old art, which has been used since the ancient time. With the power it has, storytelling is used in marketing to breathe life into the brand and take the target audience into a journey that will form personal connection with the brand.
Telling a story to target marketing is more effective than advertise the brand with exaggerate words. A story could goes to the heart of people, make them remember it, and inspire them to do something. Of course, in marketing, the goal is to inspire them to love your brand and buy your product. That would be a marketing success.
Since the intention is to market the brand, the story to tell is should be about the brand itself. It could be anything, but just like a fairy tale, it should have an opening to set up the situation, the chronicle of conflict to pull the audience deeper into the story, and the closing of a resolution. Then, do not forget to the very important element in marketing that is “call to action”. The story should able to make people who listen to it take an action on your direction.
However, the “call to action” part is usually indirect. It should be a soft marketing. You do not push people to do what you want but you lead people to go to your way. In this way, people will not feel forced to buy your product but instead, people will feel connection to your brand, come to your store, and buy the product on their own choice.
To create the story to tell, you should look to the story of your brand itself. Every brand, every company, must have a story. From the day you get the inspiration to build your company to the very day, there should be a story. Therefore, try to remember and collect the whole story of your brand. This would be the starting point to create the story to tell to your target marketing.
You may think that your story is too ordinary and it must be not captivating. Yet, that is why storytelling is magical. It could turn ordinary story into something unique, something worth to tell. When you feel your is too ordinary, you should know that there is no two stories are identical, that should be something that makes them different. Find your differences and you can make your story unique.
An interesting story is something that flowing and logical. You need to embellish the story to catch people attention but do not add false story. Something factual will make your target believe it and continue to pay attention. Then, the story should not all about your brand and your product, something about your customer should be part of the story. Make your customer as one of the character in your story. It will create the connection. As the result, it will create greater impact.

Home KCstorytelling

We’ve got a lot going on this year, and we can’t wait for you to join us. We’ve been going strong for 17 years and we’re all excited about bringing stories back to the Kansas City Metro Area.

What kind of stories? The Storytelling Celebration features narratives and experiences from all genres. From folktales to tall-tales, fantasy, fiction and fairytales to personal life stories, all share the spotlight to bring the audience a unique understanding of the world at large and of their own lives.

MCC-Maple Woods and its community partners invite you to experience this one-of-a-kind event and spread the word about the importance of teaching our community to become citizens of the world through stories.